The visual identity design is based on the concept of 'Beta', a work in progress that encourages people to keep making things better together. Initially the design started with the Greek 'beta sign' but later on became a 'little hatching egg'. The design is intentionally raw, playful and unrefined.
I have created a simple motion graphics for the event, and the visuals are being printed into postcard, poster, and used all over in the venue.
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